Senior Designer, App Commerce Team
Data science and analysis used to drive design decisions such as the main navigation.
Our team user tested on a regular basis to validate designs using small and targeted prototypes.
Ongoing design reviews with product, marketing, business, and engineering to incorporate feedback into iterative designs.
Aligned our design milestones with engineering’s 2 week sprints and monthly user research usability sessions.
The biggest KPI to measure for the mobile app is reducing the amount of support calls to impact the bottom line.
From style guide to design system
I helped lay the foundation with engineering to transform a style guide into a code-based system across web and mobile platforms.